18
Oct

While many Americans are confident that the economy will eventually improve, a considerable number of them don't expect that they will feel it personally.

According to research firm GfK, approximately half of U.S. consumers say that the economy will get better within the next 12 months. However, only two in 10 believe that they will benefit as a result.

Christopher Fleury, vice president of corporate communications and public affairs at GfK, noted that lawmakers running for office would be wise to focus on how their policies will make individuals' lives better.

"Voters want to see that the candidates 'get it' that an improving economy overall needs to improve the financial well-being of individual Americans, too," said Fleury.

With the implementation of the Patient Protection and Affordable Care Act, many business owners are debating whether they'll continue to offer the same kind of employee benefits to their workers. If business conditions improve, or are already operating well, it may be wise to make these more comprehensive, thereby contributing to their sentiments that the recovering economy is positively impacting them.